With every James Bond film, there is always a host of endorsements thrust in the face of the viewer. Some, like Heineken, push the boundaries when it comes to our expectations of the suave secret agent. But, Omega has always maintained a synergy with 007.
Daniel Craig himself worked with Omega on the development of the new Seamaster Diver 300M 007 Edition. As a man who has played James Bond in five films (including the new one), he is astute to know the inner workings of the spies mind and his taste in watches.
The partnership of Bond and the Omega Seamaster range is a nod to the characters naval past in the Ian Fleming books. It has been on the wrist of the spy since Goldeneye way back in 1995, but this has more of a military feel to it. The brown hue to the dial is somewhat tropical and is no doubt a reference to the palm trees of Jamaica. The Caribbean island features heavily in the new film and is where Ian Fleming wrote the books.
Daniel Craig said of his involvement in the new timepiece:
When working with Omega, we decided that a lightweight watch would be key for a military man like 007. I also suggested some vintage touches and colours to give the watch a unique edge. The final piece looks incredible.
Unlike some of the previous Omega watches associated with the films, this will not be a limited edition. It will join the full Seamaster collection.
Ahead of the film's release in April, you can now pre-order the stunning new Seamaster Diver 300M 007 Edition. With the full release scheduled for February.
£6,520 pre-order available now from Goldsmiths