Prince Charles has a long love affair with British craftsmanship. He was probably born enveloped in a double-breasted jacket from Savile Row, much is his penchant for the sartorial classic. His Royal Highness believes that through crafting clothing sustainably we can keep British artisans and traditions alive.
It was his staunch vocal support of sustainability through traditional practices that saw him launch The Prince's Foundation back in 1986. Its focus was to support Scottish heritage across different creative fields, from architecture to knitwear production.
Fast forward to 2019 and a partnership between Yoox Net-a-Porter’s CEO Federico Marchetti and The Prince's Foundation began with a clear goal. They wanted to work together to empower the artisans of tomorrow. How? By uniting students in Britain and Italy to create a capsule sustainable fashion collection.
It is the first time that any collection has landed on Yoox, Net-a-Porter and Mr Porter at the same time. Called 'The Modern Artisan' the nine-pieces of menswear were designed by six students from Italy’s prestigious Politecnico di Milano. Then four UK graduates completed a specialist training programme to produce it on these shores.
Rather than being a flash-in-the-pan PR stunt, every piece of the collection has used real-purchase data from the luxury e-commerce destinations to steer designs. The result is a range of products that appeal directly to the audience it has been created for.
The Modern Artisan Project harnesses big data and artificial intelligence to transform the ancient profession of craftsmanship into a contemporary career. We have equipped the next generation of artisans with the digital tools of the trade to navigate an ever-evolving landscapeYoox Net-a-Porter CEO, Federico Marchetti
All the items included in the collection have been crafted in small batches at Dumfries House in Scotland from a mixture of materials including fine silk, cashmere and wool.
Shop the collection at mrporter.com