Joseph Cheaney by Richard Biedul Launches

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Richard Biedul will be a familiar face to many men. A popular figure at London Fashion Week Men’s (formerly London Collections: Men) he has graced endless best-dressed lists and street style inspiration boards alike.

Professional model Richard is as busy behind the camera as he is in front of it. Working as a creative director and designer he is an advocate for British brands. His debut capsule collection was with King & Tuckfield, a brand with a love of British heritage. The latest partnership on Mr Biedul’s CV is a three-piece collection with the historic shoemaker, Joseph Cheaney.

After visiting the Joseph Cheaney factory in Desborough his eyes were opened as to how the brand could help fulfil his creative vision. With over 130 years of experience making shoes, Joseph Cheaney ticks all the boxes when we think of the craftsmanship and passion that goes into traditional shoemaking.

Before jumping straight into designing, Richard spent hours studying the brands archives and getting to know the inner workings of shoemaking, Focusing on classic styles, the Vietri, Steadman and Isaac shoes are all given a contemporary twist. There was a keen aim on sustainable materials being used in construction as well as ensuring the shoes were performance-driven.

Shop the collection from 17th September at

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